Delivering a demonstration can be extremely frightening. However, as with many initially scary things, if you study some of the basic rationales, you will easily begin to start getting better. You can very quickly become highly proficient with your demonstration skills. If you have job interview or are in sales, it is a key skill to acquire.

You need to understand what your main messages are going to be. Then stick rigidly to delivering those messages. Next consider the vector for your messages. Are you going to use a story or simile? Are you just going to give a lecture or are you going to use a question and answer format?

Write out the sales pitch in rough, just like a first draft of a written report. You will find things that are irrelevant or superfluous – delete them. Check the story is consistent and flows smoothly. If there are things you cannot easily express, possibly because of doubt about your understanding, it is better to leave them unsaid.

Script out the story board for your presentation and then work out what visible prompts you can use to signpost your talk. remember that the visual cues are not the talk. Powerpoint should be the aid and not the master. Think about putting optical prompts on your demonstration script so that you recollect when to talk about the next item

Work out how you are going to use your voice. You may even listen to voice-overs artists to work out how you might make yourself sound even better. There are plenty of great voice-over talents out there. Pay attention to how your voice sounds when you talk. Think about what individuals hear and what sounds good.

The radio set can be a great and cheap instructor of voiceover skills. If you think about it, most of the individuals on there would have been to some sort of vocalization coaching master class, so why not make a note of what they do and then simulate them?

Then think about your appearance. You should look smart. Your dress shouldn’t distract from your content, so Do not dress too sexily. There is no point spending a lot of time working out how you are going to sound and ensuring that your voice has been well trained to find that you have a strange habit of nodding or that you look shabby.

Also pay attention to your body language as often the content that you deliver has more to do with the non verbal clues thant the verbal aspects of your content delivery.