Film Star Harrison Focuses Attention on Watches Conservation Theme
Hamilton Watches and the star of the Indiana Jones films are to team up in an exciting new venture. In a lot of American blockbusters from the Fantastic Four to the Die Hard series of films the US based watchmaker Hamilton has wrapped its precision watches around the arm of many a film idol.
Any cinema-goer with even a passing interest in US action films must have in their film-going hours observed a few of the renowned H-branded watches make an appearance in a scene.
The watch sector is just as committed as the soft drink industry and designer fashion labels in investing dollars on product placement.
But few Hamilton rivals can have enjoyed quite as much prominent screen time as Hamilton watches. Classics as diverse as 2001: Space Odyssey, Lethal Weapon and the Spiderman movie have used Hamilton watches as props.
This year the group has taken its affinity with the movie industry to a new level by giving the classic movie hero the ultimate task – to save the world. Harrison Ford has finally put down his whip after what is thought to be the final Indiana Jones movie to take up his latest challenge – tackling threats to the environment. Ford spent close to two decades as an official at not-for-profit global body Conservation International.
In light of this – and its affinity with Hollywood – Hamilton Watches has placed its cash where its mouth is to launch the Khaki Conservation line.
Rather than New York or London, the lines second time zone function refers to regions in the world where saving a dying habitat is vital like parts of Indonesia.
Ford’s international appeal among movie enthusiasts is not lost on the Hamilton marketers, who claim “a touch of edgy dynamism” and features which stick to “every heroic stunt’s” dependency on precision.
Meanwhile, the watch – designed in part by Ford – comes with a plush leather strap and is rounded off with the stars signature and logo of Conservation International.
Hamilton has made a financial commitment to aid the conservation cause and uses recycled packaging.
Maybe more importantly for movie buffs, this stunning watch, featuring bold characters set against a black backdrop is reminiscent of the land of adventure inhabited by Indiana Jones.
Those who loved Indiana Jones battles against tribesmen and Nazi baddies will feel affinity by selecting the Hamilton Khaki Conservation.
Luckily individuals interested in watches need not travel on a Jones-style hunt to get a Hamilton watch.
It is available online at the company’s official site, although it is worth checking the web for a better price. Sites like hotwatches.co.uk also stock the limited edition model as well as other Hamilton watches.
For further details about Conservation International, see www.conservation.org .